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PRESS RELEASE – Update 2001 We
are extremely proud of the research and development, and the refusal
to compromise, creating arguably the best beverages ever made.SMART(fx)
ORIGINAL has a tart, bold, intensely refreshing taste, and for 5 years
has introduced millions of people to the world’s most revolutionary
beverage discovery. SMART(fx) PURE GENIUS is literally
quality crafted genius – the finest beverage creation since the dawn
of civilization. SMART(fx) GONG
is a refreshing raspberry Japanese green tea formula, providing the
most soothing and inspired elixir ever made. Most recently, SMART(fx)
MORE, a premium beverage created with 11 vegetables along with 2 unique
herbal extracts, has been designed to replenish and rejuvenate both
mind and body. SMART(fx)
is distinct in its positioning as a premium natural beverage. SMART(fx) beverages
contain over 50% real juice. There
are other leading brands containing herbal extracts that do not belong
in the premium natural beverage category.
Their choice to use, for instance, only 10% juice, or perhaps
heavily dosing their drinks with high fructose corn syrup, or other
artificial ingredients, are signs of a marketing concentration on packaging
and least-cost production, contradictory to what the word ‘premium’
would suggest. The
introduction of SMART(fx) has
coincided perfectly with the exploding demand of natural and beneficial
foods and beverages by mainstream consumers as part of a societal awakening
that “we are what we eat and drink”.
The trademark SMART(fx) is indicative of its
qualities and position. The strong brand image and popularity of SMART(fx) in
the Canadian marketplace is turning SMART(fx)
into a household name. After
5 years on the market, SMART(fx) is now a major national
brand in all 4 retail categories. ·
Health
and Fitness
–
SMART(fx)
is the only premium natural beverage to be highly successful in the
first three retail categories and still be the #1-selling beverage in
health food stores. ·
Grocery
– SMART(fx)
is currently listed with all national and regional
grocery chains,
and most independents. ·
Food
Service – one of our strongest categories, SMART(fx) beverage
caters to the consumer who is looking for the appropriate beverage to
complement a healthy meal. ·
Convenience
– SMART(fx) is
the top-of-mind choice for thousands of Canadians.
The ‘mom and pop’ and independent stores represent a large portion
of our broad-based customer network. Our website features hundreds of testimonials that come in to our office on a daily basis. We know of no other beverage with this level of consumer enthusiasm and loyalty! A significant percentage of these testimonials come from consumers in the United States, who, after visiting Canada, want to know if they can purchase SMART(fx)at home. “Way
to go Canada… Finally a Canadian product for us to be truly proud of! From the moment I discovered your drink I have
been spreading the good news and many more people in my environment
are also becoming SMART(fx)olic
like me. Thank you for having improved my quality of
life.” CC, Ottawa, Ontario “I’m
in Kennesaw, GA and tried your beverage on a recent trip to Montreal. Would love to have access to it here. Any chance?” NM, Kennesaw, Georgia, USA “I
hope I can be part of your US expansion!
If not… at least a consumer of your fine product!” DE, West Chester,
Ohio, USA “I
know SMART(fx)
is a Canadian drink, but I was wondering if you’re going to sell it
in the US? I live in Battle Creek, Michigan.” WT, Battle Creek, Michigan, USA “Dear
SMART(fx):
I live in the USA near Buffalo, NY and can’t find SMART(fx)
anywhere! Please HELP!” Witz2000, Buffalo, New York, USA "What is the closest retail store I can buy this beverage? I live in King of Prussia, PA, USA." JH, Pennsylvania, USA "Please send me a list of retailers in my area. Great product! Don't change a thing! Bring on more of the same!!!" RH, Atlanta, Georgia, USA "Hi, just wanted to tell you how much I enjoy your SMART(fx) drink. It is totally awesome! I have been in Toronto several times this year at the Emerson Wellness Center with JT. I met one of your representatives at the Speedo Wellness Conference. Can't wait to have the product here in Michigan. I am sending you addresses and phone numbers of stores that would love to carry your product! Let me know if you like other numbers!" MD, Michigan, USA “This
drink is, in my opinion, far superior to any of the ‘new age’ fruit-type
drinks that are available.” ES, Red Deer, Alberta "This
drink is outstanding. I drink
this as soon as I get out of bed. Keeps
me alert and awake for hours.” GW,
Annapolis Valley, Nova Scotia “I
am trying to wean off my 13 coffee a day and his sure is the cure! Great to see this stuff everywhere, and what
a taste!” KS, Moncton, New Brunswick "I just want to let you know that I have never tasted a more refreshing, enjoyable drink… I instantly liked it." DF, Oshawa, Ontario CRAVE IT! DEMAND IT! For more information, call 1-800-784-1350 or visit www.naturaldrink.com
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